According to David Straite, a partner of Stewarts Law which is one of the firms heading the claim, “This is not just a damages action, but a groundbreaking digital-privacy rights case that could have wide and significant legal and business implications.” Menlo Park has both twice denied allegations when Facebook was accused of using cookies to monitor and track user activity after they log out of the service and has twice acted to fix the issue. Despite this, lawsuits still keep coming up. In additional to national lawsuits, several have been filed in individual states, including Kansas, Kentucky, Louisiana, and Mississippi. (6) According to the article, Menlo Park defends that it does not track users across the Web and its cookies are used to personalize content. As for the logged-out cookies, Facebook said they are used for safety and protection.
However, after doing some research, USA Today’s Byron Acohido shares that to keep track of its 800 million plus users, Facebook records your name, email address(es), friends, and all other information YOU put out there in your Facebook profile. In addition, ALL activity is logged for a minimum of 90 days at which time the information gets purged – although don’t be surprised to later find out that EVERYTHING is archived and NOTHING gets purged…EVER. In addition, all unique features that identify your personal computer are also recorded and stored.
So, the next time you post, comment, like, chat, or engage in any activity on Facebook, consider the price you’re paying: LOSS OF PERSONAL PRIVACY. Is it worth the hefty price tag? You be in the judge. In the meantime, stay tuned for updates on the situation, and always make sure that if nothing else, you are not in the “dark” because you just might be in for a very rude awakening…when it’s too late.